In terms of which bed style is considered the most desirable that’s another situation where tastes have changed in recent times. Across the C10 range the trend for shortbed stepsides has diminished in comparison to the demand for ’60-’87 Fleetside shortbeds. With demand, so goes the price. A longbed Fleetside that originally sold for more new than an equivalent Fleetside shortbed, is now worth less in the custom and collector market. Focusing on ’67-’72 models there’s an even more significant difference in value when wheelbase measurements are entered into the equation. Between two ’67-’72 trucks of equal condition as the quality increases a short Fleetside can demand up to $10,000 more on the extreme end of the scale.

A good example illustrating the difference between pristine long and shortbed prices is the Meadowlark Yellow and Ivory white ’68 C10 longbed gracing these pages. The truck belongs to Reggie Jackson, and special thanks go to Reggie for allowing us to take an in-depth look that included a test drive. There was a little Internet speculation the 25,000-plus miles indicated on the odometer wasn’t correct and perhaps it was actually 125,000 miles. I have to admit, after seeing the heavy buildup of dirt and grease accumulated around the spindles and backing plates, I was starting to have my doubts. We asked how much he would let the truck go for, and the answer was low 20s. This is in contrast to the $25-$30,000 we’ve heard of pristine Fleetside shortbeds selling for. In comparison to a Styleside, Ford’s equivalent of a Fleetside, Fords were offered with steel bed floors only. Chevrolet and GMC buyers had the choice of either a steel, or wood bed floor. The E81wood bed was a no-cost option that was available in short or longbed form. On the subject of no-cost options, Z81 designated a Custom Camper nameplate which we imagine all one had to do was buy a 1Z8130 Custom Camper package, and it was theirs for free. Solid colors were also listed as a no-cost option with the selection changing slightly each year. Ice Coral Pink, considered the most rare of solid colors, was available on ’71-’72 Canadian GMCs only. Legend has it the colour was formulated to commemorate Margaret Trudeau’s hooded frock worn moments after her 1971 wedding to Canadian Prime Minister Pierre Trudeau.

Sorry about that folks, all this talk about "bone stock" trucks is starting to warp my mind. Let’s move onto the real fun. As Custom Classic Trucks’ title implies it’s all about customizing classic trucks. Since the hottest trend on the scene today is restomods we thought it might be kind of neat to combine the two hot topics and set off a proverbial mushroom cloud of sorts. One doesn’t have to look any further than Reggie’s ’68 C10 to cite a good example of some of the changes a guy might want to do to his ’67-’72 to make it his. To get a better exhaust note, and pick up a little extra horsepower, the stock single exhaust system was tossed in favor of dual exhaust. I don’t know which muffler shop Reggie had do the work, but they really did a clean job. Next on Reggie’s list of upgrades was power steering. Reggie chose to go with genuine GM parts, but this is one of those improvements where there are a lot of aftermarket options to choose from. At one point in time, Reggie had the ’68 shod in bigger meats and Rally wheels. As it is seen here, the ’68 has its original Argent silver wheels with optional 4P03AA Chromed Hubcaps.

This concludes part one of Restomods Rule. In closing, I’d like to give special thanks to Reggie Jackson for allowing me drive to his ’68 C10 and share it with Custom Classic Trucks’ valued readers. Next, I’d like to thank Jim Aust along with the rest of my good friends at I would have been in deep doodoo, if you guys hadn’t jumped in and helped me research this article. CCT

Reggie’s Garage