In my summer travels, I've already managed to venture to quite a few interesting events, some truck related and some not, that come with the territory of being a "famous magazine guy," as my boss likes to put it. The F-100 Western Nats, Goodguys Columbus, Mooneyes' Summer Show, LA Roadster Show, Goodguys Del Mar, and Super Chevy Show Dallas to name but a few in the last couple of months. But what I enjoy the most are the smaller, more intimate shows that go on 'round the country. Local cruise nights are a great way to curb that midweek fix for all things truck related without having to dish out too much coin (maybe an ice cream cone for the lady) and meet new people in your area with the same interests. They've recently reopened a vintage burger joint in my neck of the woods (check out www.bobsbigboybroiler.com) that has a weekly cruise night as well as an excellent hot fudge ice cream cake.
One of the more memorable days in the past few weeks was spent at the Long Beach Model T Club Swap Meet. It made for an interesting change of pace to check out the pre-war coupes, roadsters, and pickups, the latter begging the question, what is a custom classic truck? The answer isn't a simple one and since the magazine's inception some 17 years back, it's one that's been up to each individual editor's discretion. Technically, the Model T pickup pictured within this column qualifies as both a custom and classic truck, but not a "custom classic truck" as we know them.
The question's been asked of me lately just what kind of truck we look for when it comes to feature material, as well as tech projects. The simple answer is that I don't know. It's not something that you can put your finger on most of the time, except when it obviously just doesn't fit the magazine's profile. Oftentimes, something as simple as a dated paint scheme or wheels teeters a particular truck towards the "pass" pile. Sometimes it's a lack of fit and finish quality that makes us pass on a particular vehicle. But the most common reason for passing on a particular truck is the decision that it just doesn't fit in with the times or doesn't grab our attention. It does come down to a personal preference, yet the majority of magazine editors out there learn pretty quickly that it's not about what they like, but what they think the readers will like.
That's what I base my decisions on when it comes to selecting feature material for the magazine and hopefully I'm doing justice to you guys. It's not always easy and I need to constantly remind myself that just because I don't like it, doesn't mean someone else won't. Reaching that core demographic is one of the hardest things to get right and one of the easiest things to screw up once achieved.
That said, we hope you guys are enjoying the package we've been putting together lately and we hope it will only get better! We're going to ride this wave out as long as we can, and at the moment it seems to be gathering more and more momentum.