Over the next few issues it's hoped that you, the Custom Classic Trucks reader, will notice a number of agreeable changes. First and foremost, depending if everything went right and the new logo design made it through the approval channels in time, the new design made its debut on the cover of the very magazine you are now holding in your hands. If by chance, things went a little awry, as they often seem to do when I make the mistake of counting my chickens before they hatch you are probably not going to notice a whole lot of difference. For those readers lacking a trained eye to help distinguish the subtle differences in our new graphic design don't feel bad, even the big-time pros don't always see it right off the bat. There have been several updates to the Custom Classic Trucks logo since the magazine launched in 1994, but I'm going to start with the third version, the one I inherited when I took the reins in June, 2006. Initially I really liked the third Custom Classic Trucks logo, but it wasn't long before I discovered it didn't work. Nine times out of ten when I was out in the field folks would stop and say, "Oh, you're from Trucks," thanks to the overbearing presence of "Trucks" in gigantic type beneath "Custom Classic" in a dinky little font. The third generation version was really beginning to get on my nerves. The last straw was when I got a chance to meet Stacy David at the Carlisle All-Truck Nationals wearing a CCT cap and Stacy paid the compliment, "nice hat."
We introduced the fourth generation Custom Classic Trucks logo on the April 2007 cover. A while later it was announced CCT's website was soon to appear with a complete redesign and it seemed like things were really beginning to rock and roll. It was not to be. Remember when I said even the big-time pros don't always get it right? You guessed it, the new-and-improved Custom Classic Trucks website re-launched with the obsolete logo proudly displayed throughout the entire site. After several weeks of discussions with the powers that be on the website side of things I was able to get a correct logo displayed on the home page. This time around, we're not going to bug anyone with minor branding details. Only CCT's valued readers are going to be privy to knowledge of the newest version. Otherwise, it's going to take a real eagle-eye to get hip to this one. Thanks to CCT Art Director Dan Silverio and Group/Rod & Custom Art Director Aaron Kahan, CCT's new logo harkens back to its Rod & Custom roots and pays homage with a bright yellow, red, and white retro look.
Next up, we're going to honor the requests we've received from some readers to make CCT a little bit easier to read. In the next issue of-no, maybe I'd better wait until after we have successfully completed that task before I open my mouth. Until next issue, keep driving until you run out of gas, turn up the music by skinny '80's guys with big hair, and drag your framerails until all of the metal is gone. -John Gilbert