Get Out The Video Camera
Edelbrock, a leader in the automotive aftermarket, and Streetfire.net, the largest video sharing service for automotive and motorcycle enthusiasts, have announced the "Passion for Performance" video contest. For three weeks in August, contestants will upload 30-second videos showing their "Passion for Edelbrock Performance."

On August 28, the entire Streetfire.net community will begin voting on the submitted videos. The Streetfire.net staff and the Edelbrock team will also vote considering quality, creativity, and relevance to the contest theme to determine the final results. The top 10 winners will receive a prize package of Edelbrock apparel and merchandise worth $250. The grand prize winner will receive that same package plus a $2,500 gift certificate for Edelbrock products. In addition, their video may be used to create an Edelbrock television commercial to air nationally on Spike TV.

Vic Edelbrock, President and CEO of Edelbrock Corporation, commented, "We are excited about this contest. It gives us another channel to communicate the message that Edelbrock is passionate about performance. Customer feedback has always been important to us, and this is an excellent forum."

"Edelbrock started making parts 70 years ago because there was a need from the community for performance," said James Schiefer, President/CEO of Schiefer Media, Inc., Edelbrock's PR firm. "The need for performance still exists, and Edelbrock's ability to dialogue with the community is still just as important. Streetfire.net enables consumers to express their passion for performance and celebrates Edelbrock's ability to deliver it."

"We are proud to partner with a company such as Edelbrock," said Adam Bruce, co-founder of Streetfire.net. "Our community will definitely be eager to respond to this contest. One might be surprised to see the quality of videos that are going to be submitted. We are looking forward to the results."

Entry information as well as rules and regulations can be found online at www.edelbrock.com/streetfire.

Bigfoot's Back
Bigfoot, The Original Monster Truck, is now emblazoned with the iconic Firestone shield in a dramatic new paint scheme designed to evoke the pride and tradition of the Firestone brand. Bridgestone Firestone North American Tire, LLC (BFNT) worked with the team at Bigfoot to design the new paint theme, which will replace the previous design on the Firestone Bigfoot vehicle.

In addition to the well-known Firestone shield, the new look also combines the classic Bigfoot blue and the traditional Firestone red as well as the tiresafety.com logo. Tiresafety.com is an informative Web site created by BFNT to make tire and automotive safety information easily accessible to motorists via the Internet.

"This new paint scheme is a fantastic way to solidify the bond between Bridgestone Firestone North American Tire and Bigfoot. The return to the traditional Bigfoot blue and incorporating the Firestone shield is a fresh spin on a classic theme," said John Robinson, Brand Marketing Sponsorship/Events Manager for BFNT.

Since 1991, Team Bigfoot has been using Firestone tires exclusively on its fleet of monster trucks. "The Firestone shield denotes 100-plus years of quality and value in the tire business," says Jim Kramer, Vice President of Operations for Bigfoot 4X4, Inc. "We are proud to display it on the new Firestone Bigfoot truck."

In addition to running on Firestone brand tires since '91, Team Bigfoot has used Firestone-themed monster truck bodies, starting with the introduction of the Firestone Wilderness Bigfoot truck in '97.

Aside from the Firestone Bigfoot race vehicle, Bigfoot also maintains a dedicated Firestone Bigfoot display truck that visits Firestone's retail stores and dealers throughout the year to promote the Bigfoot/Firestone relationship. In 2006 alone, the Bigfoot fleet logged 378 display days at Firestone retail locations.

Bigfoot 4X4, Inc. was founded by Bob Chandler, who created the first monster truck, christening it "Bigfoot" in the mid-'70s. Through the years,it has remained perhaps the best-known of all the monster trucks.

For a complete schedule of Firestone Bigfoot appearances, visit www.bigfoot4x4.com.