The Working Man Works AgainCountry superstar Toby Keith returns to the small screen this September in a new series of Ford Truck ads. Part of Ford Trucks' fall advertising blitz, the new ads debut the new Keith original song "Working Man" that honors the spirit of American workers.
The ads, featuring the entire Ford truck lineup from the F-Series Super Duty on down to the Ranger, will be offered to regional Ford dealer groups who are expected to include them in their heavy truck ad rotations, many including NFL games for the new season and the NASCAR "Chase for the Cup" series. Ford Trucks also reached out to the country music world by presenting the release of the new Toby Keith film Broken Bridges and playing a major role in Keith's stage show on the "Hookin' Up and Hangin' Out Tour."
"Our dealers are very excited to get these new spots that build on an unprecedented fall truck advertising campaign," said Brian Rathsburg, Ford Truck communications manager. "Our customers relate to Toby Keith because he's a true Ford Truck man. His new song really highlights that Ford Trucks will work just as hard as they do, and just as hard as he does."
Ford's relationship with Keith has proven to drive bottom-line results. Ford has reached tens of thousands of potential sales leads through promotions and other efforts in and around Toby Keith's concerts. On average, a Toby Keith concert series draws one million attendees, and Ford has collaborated on four concert tours with Keith to date.
Most recently, Ford Truck launched the new "Hang With Toby" Web site promotion at www.HangWithToby.com. One lucky entrant will win a 2007 Ford F-150 FX4 pickup, as well as the opportunity to meet Toby Keith and appear in an upcoming video. The "Hang With Toby" Web site is proving very successful, with over 50,000 hits in a one-month period from August to September.
A Koncept In The WorksWhat's better than randomly stumbling across something totally rad? Exactly, not much. There's a certain feeling one gets when they slide into Mr. Happy Go Lucky's shoes and run up on something that is just too cool for school, even if that thing is $3 in a pair of jeans you haven't worn in a month! It's just one of those perfect moments in time. Well, part of the job here at CCT is cruising around from shop to shop. Granted, sometimes there's a purpose and sometimes it's just to drop in and say hi, but still, it's all part of the job. While we were out working in the field doing a tech story at Line-X of Huntington Beach in Huntington Beach, California, we happened to run across one of those diamond-in-the-rough finds. Sitting in the corner of the Line-X shop was this in-the-works '55 Chevy Venable Koncepts is building.
Even in its Full Monty disposition, it's clear to see that this Tri-Five hauler is going to be flat-out wicked awesome. From the bare metal body to the menacing stance and state-of-the-art running gear, this truck is one you could close your eyes and visualize the final outcome, and no matter whose vision is projected, the outcome is still going to be cool. However, the final say comes down to Venable Koncepts, and their vision goes a little something like this:
In place of the stock frame is a No Limit Engineering chassis resting underneath. Up front, the chassis rolls on a Wide Ride IFS suspension, and out back lies a Fatbar four-link and a Currie 9-inch. The chassis also rides on airbags in all four corners for drivability and a cool factor. Along with the bags, Venable Koncepts owner Marcel Venable had No Limit kick up the rear of the chassis 4 inches, which will help get the truck that much closer to the ground when the air is let out. Up front, Wilwood 17-inch binders with six-piston calipers were installed, and out back are the same Wilwood super stoppers. In terms of rolling stock come 20-inch Budnik rims in the front and 22-inch Budnik rims in the rear. Under the hood a double-huffer small-block with twin Whipple Superchargers will power the '55. Backing the small-block is a 4L80 tranny.
As for the body, Venable Koncepts is keeping things pretty simple. They're going to clean up the truck's lines by shaving the handles and removing things such as the trim, emblems, and so on. Then the Chevy will receive a two-tone red and dark charcoal paint job along with a custom bed floor. On the inside nothing is set in stone, but we're pretty sure whatever ends up happening is sure to be consistent with the rest of the truck, and in that case that means the interior is a surefire winner.
The 411The International Show Car Association, sponsored by GM Performance Parts, has announced major changes to their 2007 international point system. The ISCA's Competition Series will now have one nationwide championship consisting of five regions throughout the United States and Canada. The five regions will include the West, Southwest, Midwest, Central, and the North.
"Next year's new point system will make it easier for competitors to participate in the shows and exceed this year's prize value of over $475,000," noted ISCA official Bob Millard. "This will make it easier and more appealing for even more people to participate in the shows. We encourage everyone to come and enjoy the ride at the ISCA shows during the winter months. It's a great way to feed the passion."
ISCA members took home more than $450,000 in cash and prizes this season, which began in Houston, Texas, and ended in Quebec City, Quebec, Canada. GM Performance Parts is responsible for $85,000 of the cash prize money.
Attending the shows is like walking into a candy store for automotive enthusiasts, because every color, shape, and size truck, hot rod, tuner car, custom and classic imaginable is represented. Participants compete in six different categories for Best Rod, Custom, Truck, Restored, Bike, and Street Machine/Comp. The new ISCA points system encourages top-quality entries to attend the smaller events as well as the larger ones. Additional information about the GM Performance Parts Show Car series and the ISCA organization is available at www.theisca.com.
Another Reason To Watch TVThanks to SO-CAL Speed Shop, there's a new show in town, Hard Shine, featuring Jimmy Shine. By the time you read this, it'll be getting close to its debut on Discovery's TLC! The premise? A handful of hopefuls from the school of hard knocks will get one lucky break, an opportunity to strut their stuff at a legendary shop under the direction of killer fabricator Jimmy Shine for six months. Hot rod icon Pete Chapouris gave Jimmy a break eight years ago, and now Jimmy's returning the favor to a group of fabricators. The prize? A permanent job at SO-CAL Speed Shop, which is an opportunity that money just can't buy. Keep your eye on www.so-calspeedshop.com or www.jimmyshine.com for air dates!