Jason and Wayne Winn at Winn’s Automotive in Magnolia, Texas, pitched in with the bodywork and the addition of a new Fleetside bed. The trim and two-tone paint that is part of the Cheyenne package was retained with some custom elements, such as the clean custom grille and the cowl-induction hood. The front bumper was smoothed and the parking lights that existed there were hidden behind the grille. The rear bumper was notched for the dual exhaust pipes. Jason Winn handled the painting. Richard said he doesn’t usually go for green, but when he saw this bright green pearl, he loved it. It’s a Viper green—he calls it Rattlesnake Pearl Green—and its reminiscent of Sublime Green, used on Mopars in the muscle car days. The pearl white is a Lexus color. Jason used a little of the Rattlesnake shade on the spokes of the 20-inch Bonspeed Sweep wheels. A pair of 315/35ZR20 Nitto performance radials pack the rear wheel tubs, with 245/45ZR20 Nittos rolling in the front. Meat like that isn’t cheap, but Richard will light ’em up whenever he feels like doing a smoky burnout.

The Cheyenne interior shows off Chevy’s effort at upgraded truck styling, and Richard and the guys at JBZ didn’t alter things much. The stock bucket seats and console option were revived and covered with white pearl leather and factory houndstooth fabric, and the stock instruments, including the tach, were restored. The Custom Autosound stereo system is camouflaged behind the original controls. Even the factory air conditioning (with an updated compressor) was kept to maintain the original look.

Richard says he built the Cheyenne for the purpose of driving it. True to his word, he drives it as much as possible, taking to the street about once a week. Once in a while, the street leads to a show—and a trophy. The Rattlesnake Green Cheyenne took a Best of Class award at the Corvette/Chevy Expo in Houston and was Best of Show at the 2011 Houston Autorama. Meanwhile, the wrenches are still turning, this time on a ’37 Ford he bought “to mess with.”