Buying a brand-new truck is an experience most enthusiasts never forget. You can option it up to make it the perfect grand touring vehicle or you can dial in whatever hard-working functions you need to be successful on the job. But rolling off the showroom floor, even with a full option list, there might still be something missing. On the other hand, rejuvenating an old truck can accomplish the same goals, with modern components making it ride, accelerate, and sparkle just like a new one. But there’s one big difference. While a new truck may have its charm, restoring a vintage truck brings with it lots of memories. Getting behind the wheel of a rejuvenated 40-year-old truck automatically connects you with previous owners and, unlike a new one, vintage trucks have history.

Jason Shook, from Baldwin, Georgia, owns his own landscaping company and, growing up in a family of avid automotive enthusiasts with a 15-car collection, he became active in the hobby at an early age. His first car was a ’56 Pontiac Star Chief but he soon switched to trucks, owning seven over the years with classics, mini-trucks, and full-size trucks taking up residence in his garage. None of the past vehicles, however, have the connection found in this ’72 red Cheyenne.

The restoration of this one began several years ago by a friend of the family, Steve Dunagan. Unfortunately, cancer prevented Dunagan from seeing it through to completion so Jason’s parents, Sarah and Jerry, purchased the truck. Jason’s brother, Daryl, always loved that body style and before long, the truck was his. It had already been painted, was rolling on Corvette rally wheels, and had a rebuilt 350 V-8 and Turbo 350 trans underhood. It didn’t take long for the personalizing process to begin, with Daryl taking the truck to his good friend, Billy Wade, at W&W Body Shop in Lula, Georgia. Wade trimmed the Cheyenne’s too-tall profile, installing a Belltech 4/5 lowering kit comprised of 3-inch drop spindles, 1-inch dropped front lowering springs, and 5-inch dropped rear springs. The truck runs disc brakes up front and drums in the rear with Belltech shocks stabilizing all four corners. New additions filling the wheelwells are four 20x9.5 Vision Six Shooter wheels and Goodyear P245/50-R20 rubber. Unfortunately, tragedy struck again and a sudden heart attack also prevented Daryl from seeing the Cheyenne through to completion.

The truck was passed down to Jason who was determined to complete the dream. The following year, the truck went back to Wade to have the 350 V-8 painted and accessorized with new valve covers, air cleaner, and wire looms along with custom A/C and alternator brackets. New paint in the engine room showcased the changes. The truck was great fun on the local show circuit, but Jason wanted more, so on his next visit to W&W, lots of subtle changes were accomplished, like the new YearOne bumper, grille, and marker lights. Wade filled the stake holes in the bed and relocated the fuel tank from behind the seat, adding a new 12-gallon fuel cell under the bed. Traditional oak slats and stainless steel strips update the bed. Since there are several Model A’s in the Shook family collection, the original taillights on the Cheyenne were removed and a set of nostalgic Model A lights added, just for fun. Wade completed the exterior, spraying an eye-catching, custom-mixed shade named Fire Red.