What is the secret to building an attention getting truck? Actually, the answer to that question depends on the kind of attention you want. Dress up that truck with a million mismatched modifications and paint it some crazy color and we guarantee you'll have people talking about it-but you might not like what they're saying. Try this instead. Build something that combines a high level of workmanship, a high level of taste, and departures from the ordinary to separate your pickup from the pack. Something as simple as painting your Coca-Cola trailer milk white instead of Coke can red might be all it takes to get people walking over for a closer look or a couple of photos.

Neal Munn had this figured out a long time ago. He's been building hot rod cars and trucks for a while now-close to 50 years if you count the models he was gluing together before he was old enough to drive.

From there, it was a slippery uphill slope, leading to modifying his parents' cars. During his high school years, the Munn garage housed some cool muscle cars including a '65 Mustang fastback and a '66 Olds 4-4-2. Since then, he says he has always owned some sort of hot rod or participated in some form of organized drag racing.

The Munns currently own a highboy roadster, but Neal's wife Roxie started expressing interest in an early '50s pickup so she could haul stuff home from the hardware store (try that in a roadster). "She wanted a truck with those cute corner windows," Neal told us, and so the search for a five-window began.

The '52 Chevy Stepside, now known as Snow Storm, was located 2,000 miles away in Tucson, Arizona, sitting in the original owner's front yard with a "for sale" sign stuck in the window. That's where it was when it was spotted by Neals's friend Mike Fleury, a hot air balloon pilot. Mike had seen the truck on the streets around town, and spotted it again as he sailed over it one morning during a sunrise flight.

"Mike marked the GPS coordinates and returned later to check it out," Neal reported. The five-window was going to be auctioned off, so Mike went to the auction to bid on it for Neal. After he bought it, Neal arranged for a contract hauler to transport the truck from Arizona to Piedmont, South Carolina. "A week later it showed up, we unloaded it, and it sat in the backyard for a year."

Eventually plans evolved into action and work began on the truck. While Neal waited for a frame to arrive from RB's Obsolete in Washington State (now closed unfortunately), he started work on the body. It was media blasted and examined for rust-and only a little was found at the bottom of the A-pillars.

As you can see, the intact stock sheetmetal was kept that way. Neal didn't make any dimensional modifications-just cleaned up the original lines with a peaked hood, smoothed tailgate, filled stake holes, smoothed bedsides, and a rear roll pan. The driprails were smoothed and gaps tightened and aligned. Neal wanted a "super slick fit and finish" and Robin Retallack at Retallack Rod Shop in Bloomington Springs, Tennessee, delivered the good with the monochrome white paintjob, using Snow Storm White from Dupont Hot Hues. Door handles were remounted, along with a fresh chrome front grille, billet swan neck side mirrors, '37 Ford taillights with LED lights and LED bed rail lights. Noone Customs installed the tinted windshield from Vintage Glass. The tailgate lettering was brushed by Geet, who also lettered the Coke box trailer. The bed floor was finished with dark oak and stainless strips.

A Bitchin Products firewall and inner fenders smooths out the underhood area, where an LS1 small-block has been installed. Edelbrock provided the polished aluminum valve covers. Street & Performance programmed the electronics and built the harness. S&P also modified the program for the 4L60E transmission. The trans is operated by a Lokar shifter and connected to a driveshaft from Carolina Rod Shop.