For Ariel Higareda of Santa Ana, California, wheeling and dealing collectible customs is a way of life. Ariel works all day as a loan officer, but at night he's the guy the neighbors all hate. Well, maybe the word hate is a little harsh. When Ariel gets home, it's time to grind some steel and bang some sheetmetal, not a good scene for the couch potato next door trying to watch TV. Ariel, along with some good buddies, has flipped a string of Chevelles, Camaros, and, of course, 1965-72 Chevy pickups. When Ariel located the '71 C10 Cheyenne Super gracing these pages, it was supposed to be just another truck to fix up and flip for a profit. But that was not to be. Instead, Ariel's friend Manuel Ortiz convinced him he should do a really nice restoration on the '71. After Manuel told Ariel all about the '71 C10 his dad owned when he was a kid, Ariel soon discovered he was forming an attachment to the old Chevy.
Ariel credits Manuel as the driving force behind taking the C10 from a decent old pickup to how it appears today. The first step for the crew was to yank the 350-inch small-block motor installed at the factory in '71 and plug in an updated 350-inch version from GM Performance. Perhaps for cosmetic reasons as well as performance, the cast-iron intake manifold topped with a Rochester Quadrajet was tossed in favor of an Edelbrock aluminum intake with an Edelbrock 650-cfm carburetor. A low-restriction K&N air cleaner supplants the AC-Delco cartridge. To fire through the 350's intake charge, HEI ignition combusts fuel under compression, then exits spent gases through a set of Hooker headers, dumping into a dual exhaust muffled with a pair of Flowmasters.
Next on the agenda was to bring the '71's transmission and differential into the 21st century. The original Turbo 400 automatic tranny, although bulletproof, takes additional horsepower, doesn't lock up, and only has three speeds. In place of it, a 700-R4 snagged from a '91 Camaro featuring four speeds forward and a lockup overdrive on the top gear was installed. Not to stop here, the 4.10:1 rearend gears were swapped out for a set of 3.73s. The C10's suspension was left stock, with the exception of hanging Belltech 2-inch drop coils on each corner. To dampen the increased unsprung weight created by the 22-inch cast wheels, KYB gas-filled shock absorbers replace the original Delco-Moraine units. Ariel didn't mention if he did anything to improve the '71's original brakes. Fortunately, '71 marked the introduction of front disc brakes for full-size Chevy pickups. On the phone we discussed the 22-inch wheels. Ariel said they weren't his first choice, but he got them for the right price from a friend who had them on a Tahoe.

Ariel's ride is 2 inches lower...

Ariel's ride is 2 inches lower than stock on 22s.

Nothing says '70s interior...

Nothing says '70s interior like avocado green upholstery and carpeting. Ariel and his crew dumped the dreaded green in favor of black.

This dashboard's as loaded...

This dashboard's as loaded down as a '71 C10's can get. From the right, check out the A/C vents next to the Cheyenne Super's genuine imitation walnut glovebox door. The gauge cluster includes oil pressure, water temp, and a tachometer.
Don't feel like a dummy if you're unfamiliar with the Cheyenne Super. The model made up only 2 percent of the Chevy pickups and panel trucks built in '71. Since we just mentioned panel trucks, it's interesting to note that '71 was the last year Chevrolet or GMC produced a C10-based panel truck. Ariel's '71 C10 is optioned with its fair share of desirable rare features. The scarcest is its tilt steering wheel fitted to only 1 percent of the pickups built that year.
When it came to the bodywork and repainting the C10, it really wasn't all that bad of a task thanks to its rust-free California body still sporting original paint. Javier "Jalisco" Torres is responsible for stripping the truck to bare metal, touching up a little bodywork, and then hosing on the paint. All the prep work was handled at Ariel's house. Once that was completed, Jalisco hauled the C10 to a local body shop and rented their spray booth. On top of a polyester primer substrate, Jalisco laid down Sherwin-Williams basecoat black, then buried it under a heavy dose of Sherwin-Williams clear urethane. A color sand and rub soon followed after the C10 Chevy was returned to Ariel's home shop.
The C10's interior was redone in cloth and vinyl alternating black and white colors. To silence the outside rumble, a heavy layer of insulation was spread across the cab floor and up the back wall behind the 20-gallon gas tank positioned in its original location. Black loop pile carpeting blankets the soundproofed floor and toeboards.
Since one of the most distinctive features of a Cheyenne Super is its wood exterior and interior trim, installing a custom varnished bed floor was a no-brainer. Antonio Ortiz cut the mahogany runners; Manuel Ortiz installed them between stainless steel bed strips.
As Custom Classic Trucks features go, Ariel's '71 Chevy C10 is pretty stock. But that's OK-since it's such a rare example, we figured CCT's valued readers would enjoy seeing and reading about it. In our last conversation with Ariel, he confessed he had the bug again to build another truck. This one's up for sale.

Black and brightwork go together...

Black and brightwork go together well.

A stray 12-volt red-colored...

A stray 12-volt red-colored lead leaving the battery is about all that looks out of place. Under the stock air cleaner lies an Edelbrock aluminum intake manifold complete with a 650-cfm Edelbrock four-barrel carb.

Here's the left side with...

Here's the left side with a peek at the Cheyenne Super's wood-grained tailgate insert. Note the cargo light on the cab predating today's third brake light.

The '71's egg crate grille...

The '71's egg crate grille is reminiscent of '55 and '56 Chevrolet trucks.

Brothers Antonio and Manuel...

Brothers Antonio and Manuel Ortiz made the mahogany bed floor.

Foose wheels conform to the...

Foose wheels conform to the '71's rear wheel well. An Air Ride suspension would make 'em tuck.