Vineyards in the Napa Valley and Sonoma County regions of Northern California produce varietal wines that rival the best France has to offer. A town nestled between Napa and Vallejo, American Canyon is home to a burgeoning street-rod shop called Pacific Coast Customs (PCC).
Pacific Coast Customs' founder is 21-year-young Robbie Azevedo. Robbie grew up in a car family. His parents' business is Pacific Auto Salvage, a well-respected "green" salvage yard in American Canyon that has been in business since 1957. As one could imagine, Robbie's love of all things automotive was instilled at a young age and has been nurtured along ever since. Over the years, he has learned metal fabrication and welding skills, and has apprenticed with notable professional metalworking maestros. He has also taken art classes, winning outstanding art awards along the way. Since he graduated Napa High School in 2002 with High Honors, his teachers expected he'd one day become a doctor or lawyer. Indeed, he's an accomplished surgeon, albeit with metal. He loves the creative process of working with his hands and being an automotive customizer, creator, and fabricator.
At age 19, Robbie began building a stunning streetrod from a '48 Suburban panel delivery. He dubbed the build Project Impression. Given the considerable amount of metal surgery and artistic wizardry Robbie has realized in the vehicle, the truck is aptly named. When you consider he first envisioned the project as a youngster, and all the work was done in the PCC shop, we were downright astonished. We decided we'd best convey the fabricating and creative expertise of PCC by featuring Project Impression in its bare metal form. Please remember that some of the technical details of the project may change upon its completion. Don't worry--we'll provide another article when the time comes.
Though the '48 Impression won't be fully ripe until it drives out of the upholstery shop, CUSTOM CLASSIC TRUCKS fans can readily see that Robbie's fabricating skills are already bearing fruit. In other words, Project Impression, when completed this summer, should be of a fine vintage and will make a lasting impression on automotive connoisseurs everywhere--even in France. We imagine there'll be many more custom vehicles emerging from Pacific Coast Customs' shop for years to come.

All to the delight of John...

All to the delight of John and Shirley Azevedo's right foot, a '01 Camaro LS1 powerplant with a MagnaCharger forcing more air inside the engine block should produce at least 470 horses. The one-off Street & Performance valve covers proudly display the Pacific Coast Customs logo.

Classic Instruments one-off...

Classic Instruments one-off gauges are housed in the custom retro-style dash. At the touch of a button, a motorized TV monitor will pop into place atop the dash for viewing. There's also a Castle-Tek mobile computer system with wireless Internet access within the PCC-fabricated center console.

AutoLoc linear actuators enable...

AutoLoc linear actuators enable the automatic raising and lowering of the tonneau/decklid. Within the raised decklid is another TV for tailgaters, 5,000-watt Kicker amps, two 12-inch Solo-Baric subwoofers, one 15-inch Solo-Baric subwoofer, and two SS Component speakers.

HiTech Products supplied the...

HiTech Products supplied the LED taillights, which were frenched into the custom rear valance.

Project Impression rides on...

Project Impression rides on a heavily modified '03 Chevy S-10 pickup chassis. Air Ride Technologies control arms and Contitech airbags enhance the IFS, while KP Components four-link with cantilever and Contitech airbag setup suspends the 3.23:1-geared '03 S-10 differential. More chassis details will be available in the next feature.

PCC grafted-in Mini Cooper...

PCC grafted-in Mini Cooper headlights that were procured from one of the Mini Coopers used in the film The Italian Job. The grille is handmade from 20-gauge cold-rolled steel. Robbie shortened and metal-massaged a '54 Bel Air front bumper before installing it upside down.