As with last year, the venue for the show 'n' shine was the Fremont Street Experience -- a four-block section of downtown Las Vegas where vehicle traffic is prohibited and foot traffic encouraged among the restaurants, casinos, and shops. There were oh-my-goodness body mods highlighted with high-dollar paint schemes, and custom classic and neo-custom cruising pickups blended well under the glitzy neon lights and Vegas nights. Many of the trucks displayed were of recent vintage, so we shot a few of the finest to mix with the classic customs on parade and display.
Producing an event in a place that's known for lavish productions, Truckin's promotional team knew they needed to provide top-notch entertainment. Hiring the rock band Tijuana Dogs was a stroke of genius. The band delivered various genres of rock standards that had show participants dancing in their truck beds while spectators crowded the stage. Always popular at current model truck shows, the outdoor concert was preceded by a bikini contest. By all accounts, this year's cruise and Truckin' Nationals was a huge success. Over 300 people participated in the State 2 State Cruise with 145 trucks competing in the Truckin' Nationals' show 'n' shine. Show vendors saw more potential customer traffic due to being centrally located at the show's hub. Primedia employee Joe Perez, an advertising manager, commented on how awesome the band was and how much better organized this year's event was over last. Show participant Ron Segal, who earned the Second Place prize for his '56 Chevy Panel Delivery commented, "Anytime you can come away with a trophy from a show of this caliber, you've got to be a happy guy."
You know we'll be sure to provide you advance notice of the third annual affair. Perhaps next year you'll cruise to the show in your hot-rod hauler. Maybe you can pluck one of the awards for your prized pickup such as Mr. Segal did at this year's contest. Lady Luck and Mother Nature should be on our side once again. CCT